21 June, 2016

5 Visual Marketing Trends That Will Be Important in 2016

For Forbes magazine his contributor Jayson DeMers wrote foresenic article about visual marketing trends that wil dominate 2016.  He says: By 2019, it has been predicted that 80 percent of all Internet traffic will be to videos. That figure would be 64 percent higher than 2014. Term "visual marketing' encompasses a range of media and strategies, that is why it is so important to know what will be trendy and what won't.

Here's Jayson's list:

1. Increased Emphasis on Branded Video Content

Branded video content is nothing more than videos published under a brand’s name for the sole purpose of engaging users. They can range  from interviews and behind-the-scenes footage to dramatic shorts and product promos. 


2. Videos on Home Pages and Product Pages

While off-site videos on YouTube and other publishing platforms are valuable, you’ll see more and more video content migrate to branded URLs in 2016. Marketers will continue to find ways to integrate video into web design and make pages less static and more immersive.

There are two specific places where video will likely surface: Home pages. You wan to make it look complelling. Product pages. On-site videos are particularly powerful when they’re placed on product pages. This is especially true in industries where products and services are complex or unfamiliar.

The author is saying that there will be more About US videos on diffrent companies websites. Videos will be replacing text. Not completely but they will be more present.


3. Use of Animated GIFs on Social

Animated GIFs and short videos have become pervasive over the course of 2015. The average person’s attention span in 2015 was 8.25 seconds. Thus, most social media users aren’t going to read an entire article; they simply want the basics.

GIFS, or bite-sized animations, are ideal for telling stories in a short timeframe. Also look for Vine video clips, which are six-second truncated videos, to rise in popularity.


4. Real-Time Storytelling Via Live-Stream Social

Thanks to Meerkat and Periscope, an entirely new social medium came into existence in 2015. Known as real-time storytelling or live-stream social, these video platforms enable users to live-stream videos to their followers. Expect to see a lot of brands doing sneak peeks, product presentations, celebrity takeovers, live question-and-answer sessions, behind-the-scenes footage, contests, and more. If you’re a digital marketer, the possibilities created by social live-streaming are exciting. It’s the future of the industry, and it’ll be intriguing to see how live-stream social evolves in 2016.


5. Video Will Revitalize Email Marketing

Marketers will rely less on heavy text content and more on videos that encourage recipients to interact with their brands. The key to successfully using video in email depends on the quality of the video and its length. Anything longer than three or four minutes will be overlooked.


Make Visual Marketing a Priority. Visual marketing will be a key component of the successful marketer’s 2016 strategy -Jayson DeMers wrote.


This is only a summary, if you want deeper outlook, here's the link to the whole article.